# Social Proof Strategies for DTC Brands

[![The Great Review Con Game: Why Trust Is Dying (and What You're Going to Do About It)](/images/fake-reviews-magnifying-glass-thumb.webp) ](/blog/the-great-review-con-game-why-trust-is-dying-and-what-you-re-going-to-do-about-it/)

[Fake Reviews](/categories/fake-reviews/)[Social Proof](/categories/social-proof/)

[The Great Review Con Game: Why Trust Is Dying (and What You're Going to Do About It)](/blog/the-great-review-con-game-why-trust-is-dying-and-what-you-re-going-to-do-about-it/)