# Stoked vs Moast

Both help your customers sell for you — but they’ve ended up in very different places. Moast started out connecting shoppers with real owners to try a product before buying, then pivoted to shoppable video; today it turns social videos into shoppable widgets. Stoked stayed focused on the one thing: connecting a hesitant buyer with a real owner for a private conversation before they buy. If you sell a $1,000+ product people research for weeks, that difference matters.

[Book a Demo](/demo/)

 ![A real SMS conversation between a prospect and a verified product owner inside Stoked](/images/product/conversation-detail.webp?v=809d5606)
 ![](/images/feature/effect-4.png)

## Two Tools, Two Different Jobs

Moast began life close to Stoked — a “try before you buy” tool that connected prospective shoppers with real owners over email to see a product through someone who already had it. It has since pivoted: today Moast is a **shoppable-video app** that imports your TikTok and Instagram content, tags products inside the videos, and embeds them as carousels and pop-ups so shoppers can buy what they see. It’s genuinely good at that — but it no longer offers a buyer-to-owner conversation. Stoked is a **peer-to-peer advocacy platform** — it puts a prospect in a real 1:1 SMS, email, or web conversation with an actual owner, through a privacy proxy, and tracks which conversations drive sales. One creates browsable social proof; the other answers the specific question standing between your buyer and “add to cart.”

## Feature-by-Feature Comparison

An honest side-by-side, last reviewed against Moast’s public website. Where Moast is the stronger choice, we say so.

| | Stoked | Moast | Notes |
| --- | --- | --- | --- |
| 1:1 private conversations (buyer ↔ real owner) | | | Moast once connected shoppers with real owners, but pivoted to shoppable video — today there's no live messaging layer between shopper and owner. |
| Channels: SMS, email & web chat | | | Moast is on-site video widgets, not conversation. |
| Privacy proxy (no personal contact info shared) | | | |
| Interactive map of real owners | | | Moast launched with an owner map for try-before-you-buy, but dropped it in the pivot to video. In Stoked, prospects browse owners near them and start a chat. |
| Shoppable video widgets (carousel, stories, pop-up) | | | This is Moast's core strength — turning UGC into clickable, buyable content. |
| Import TikTok / Instagram content | | | Moast bulk-imports reels and videos by URL. |
| Advocate rewards (points or cash) | | | Stoked rewards owners for conversations that help close sales. |
| Conversation-to-sale ROI attribution | | Partial | Moast tracks video views/clicks/revenue; Stoked attributes individual conversations to sales. |
| Works on any website | | Shopify-first | Stoked is one script tag on any site; Moast is built primarily for Shopify. |
| Free tier | | | Moast offers a free tier; Stoked starts at $79/mo (annual) with a focus on high-ticket programs. |
| Best fit | High-ticket, high-consideration ($1,000+) | Visual, social-proof-driven catalogs | Considered purchases need a conversation; impulse/visual products benefit from shoppable video. |

Comparison last reviewed June 2026 against Moast's public website. See something out of date? [Tell us](/contact/) and we'll correct it.

## Why Conversations Win for $1,000+ Products

A great shoppable video shows your product in someone’s life. But it can’t answer “will this fit through my doorway?” or “how does the battery hold up in winter?” — the exact questions that stall an expensive purchase. Stoked lets the buyer ask a real owner and get a real answer, with photos, in minutes. 90% of conversations are fully self-serve.

[Explore Features](/features/)

 ![Interactive map of real product owners with profiles a prospect can message](/images/feature/map-with-sidebar.webp?v=b69ac552)

 ![](/images/feature/effect-2.png)

## What Real Conversations Drive

Bunch Bikes — a premium cargo e-bike brand — runs peer-to-peer advocacy with Stoked.

40%

of sales driven by advocates

70 min

daily admin time saved

90%

conversations fully self-serve

## When Moast Is the Better Choice

We're not going to pretend Stoked is right for everyone. Moast started out where we are — connecting shoppers with real owners to try before they buy — but it moved on, and its shoppable video is now genuinely good at what it does. If your products are visual and lower-consideration, and your buyers are convinced by _seeing_ the product in action more than by talking to someone, Moast is a strong fit — especially if you live in Shopify and want to recycle your TikTok and Reels into on-site sales.

If your product costs four or five figures and your buyers research for weeks before committing, the deciding moment is a conversation — and that's what Stoked is built for. It's telling that peer-advocacy tools keep leaving this space (Experify shut down; Moast pivoted to video) while we stay committed to the buyer-to-owner conversation. Plenty of brands even run both: video to capture attention, conversations to close the hard ones.

## Stoked vs Moast FAQs

The questions brands ask when choosing between the two.

01
## Does Moast have 1:1 messaging between shoppers and customers?

Not today. Moast actually started as a “try before you buy” tool that connected shoppers with real owners over email — but it pivoted to shoppable video. Its current platform makes UGC clickable and buyable on your storefront; it no longer offers a buyer-to-owner conversation. That direct buyer-to-owner conversation is the core of what Stoked does.

02
## Can I use both Stoked and Moast?

Yes, and some brands do. Moast captures and converts visual interest; Stoked closes the high-consideration buyers who need to ask a real person before spending $1,000+.

03
## Is Stoked Shopify-only like Moast?

No. Stoked installs with one script tag on any website — Shopify, WooCommerce, custom, anything. Moast is built primarily for Shopify.

04
## How much does Stoked cost compared to Moast's free tier?

Moast offers a free tier aimed at getting shoppable video live. Stoked starts at $99/mo ($79/mo billed annually) because it’s built for high-ticket programs where a single closed sale pays for the year. [See full pricing →](/pricing/)

05
## Which should a high-ticket brand pick?

If people research your product for weeks before buying, lead with conversations. If your buyers are convinced by seeing the product in short videos, lead with Moast. When in doubt, [book a demo](/demo/) and we’ll tell you honestly whether Stoked is a fit.