# The Brand Advocacy Glossary

Advocacy, ambassadors, social proof, word-of-mouth — the words get used interchangeably and it muddies the strategy. Here are clear, opinionated definitions, written for founders and marketers at premium DTC brands.

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 ![A real customer advocate profile inside Stoked](/images/product/advocate-profile.webp?v=6b337123)
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## Key Terms, Plainly Defined

Each entry leads with a crisp definition, then explains why it matters for brands selling high-consideration, high-ticket products.

## Browse the Glossary

**[Brand Advocacy →](/glossary/brand-advocacy/)**  What it is, and why it outperforms paid channels for trust.

**[Customer Advocacy →](/glossary/customer-advocacy/)**  Turning satisfied customers into an active growth channel.

**[Brand Advocate →](/glossary/brand-advocate/)**  Who they are, and why their word beats your ads.

**[Brand Advocate vs. Brand Ambassador →](/glossary/brand-advocate-vs-ambassador/)**  The difference that changes your whole strategy.

**[Peer-to-Peer Marketing →](/glossary/peer-to-peer-marketing/)**  Why buyers trust other buyers more than your ads.

**[Word-of-Mouth Marketing →](/glossary/word-of-mouth-marketing/)**  The most trusted channel — made repeatable.

**[Social Proof →](/glossary/social-proof/)**  The psychology behind it — and where it falls short.

**[Customer Acquisition Cost (CAC) →](/glossary/customer-acquisition-cost/)**  What it is, and how advocacy lowers it.

**[Advocacy Marketing →](/glossary/advocacy-marketing/)**  Building marketing around the people who already love you.

## From Theory to Practice

Ready to put these ideas to work? See how [Stoked](/solutions/customer-advocacy-program/) makes brand advocacy operational, or [book a demo](/demo/).