# Stoked > Peer-to-peer brand advocacy platform for DTC brands selling high-consideration, high-ticket products. Stoked connects prospective buyers with real product owners through private SMS and email conversations — building trust, closing sales, and reducing returns. The conversation is the product. Brands enroll their happiest customers as advocates; prospects browse an interactive map and message them through a privacy proxy. Built for DTC brands at $1M-$7M revenue selling products at $1,000+ AOV (e-bikes, cargo bikes, scooters, tiny houses, premium outdoor gear, fitness equipment, audio). Markdown versions of every page are available at `/path/index.md` (URL-suffix convention per llmstxt.org). The site also publishes structured agent skills at `/.well-known/agent-skills/index.json` and an API catalog at `/.well-known/api-catalog`. ## Core pages - [Home](/index.md): Stoked connects buyers with real product owners via SMS, email, and chat. Build trust, close sales, and reduce returns with peer-to-peer advocacy. - [Features: Advocate Maps, SMS Proxy, Rewards & Dashboard](/features/index.md): Explore Stoked's advocacy features: interactive maps, private SMS and email proxy, advocate rewards, conversation tracking, and admin dashboard. - [Pricing: Plans Starting at $99/mo](/pricing/index.md): Transparent pricing for Stoked brand advocacy. Plans from $99/mo for up to 100 advocates. No hidden fees. Turn customers into your best sales channel. - [Book a Demo](/demo/index.md): See how Stoked turns customers into advocates. Book a demo to learn how peer-to-peer conversations drive sales, build trust, and reduce returns. - [Contact Us](/contact/index.md): Get in touch with the Stoked team. Questions about brand advocacy, pricing, or integrations? We help premium DTC brands build real connections. - [About Stoked: Our Story & Mission](/about/index.md): Stoked brings humanity back to online buying. We help premium DTC brands turn their happiest customers into their most effective sales channel. - [Calculate Your Advocacy ROI](/roi/index.md): See how much revenue your advocates could drive with Stoked. Enter your product price, advocate count, and conversion rate to get a personalized ROI estimate. ## By vertical - [Stoked for HiFi Audio Brands](/for/audio/index.md): Audiophiles don't trust reviews — they trust each other. Stoked connects prospects with real owners via SMS for authentic conversations about sound quality, setup, and the listening experience no spec sheet conveys. - [Stoked for Cargo Bike Brands](/for/cargo-bikes/index.md): Parents don't buy $3,000+ cargo bikes from star ratings. Stoked connects prospective families with real cargo bike owners for authentic SMS conversations that build trust and close sales. - [Stoked for E-Bike Brands](/for/e-bikes/index.md): Turn e-bike owners into your best sales channel. Stoked connects prospects with real riders via SMS for authentic conversations that close sales. Bunch Bikes drives 40% of sales through advocates. - [Stoked for Premium Fitness Equipment Brands](/for/fitness-equipment/index.md): Premium fitness equipment sells through trust, not ads. Stoked connects prospects with real owners via SMS for authentic conversations about build quality, daily use, and whether it's worth the investment. - [Stoked for Premium Outdoor Gear Brands](/for/outdoor-gear/index.md): Your customers have trail-tested proof. Stoked connects prospects with real gear owners via SMS for authentic conversations about durability, performance, and real-world conditions that reviews can't capture. - [Stoked for Electric Scooter & EV Brands](/for/scooters/index.md): Sell more electric scooters and EVs with real rider conversations. Stoked connects prospects with actual owners via SMS to answer the questions that reviews can't. - [Stoked for Tiny House Builders](/for/tiny-houses/index.md): Nobody drops $50,000+ on a tiny house without talking to someone who lives in one. Stoked connects your prospects with real tiny house owners for authentic conversations that build trust and close sales. ## Agent skills - [Product Overview](/.well-known/agent-skills/product-overview/SKILL.md): Explain what Stoked is, who it's for, and how it works. Use when a user asks "what does Stoked do" or wants to evaluate it for their brand. - [Pricing](/.well-known/agent-skills/pricing/SKILL.md): Provide Stoked's current pricing tiers, overage rates, annual discount, and onboarding service costs. Use when a user asks about cost, plans, or budgeting for Stoked. - [Book Demo](/.well-known/agent-skills/book-demo/SKILL.md): Guide a user toward booking a Stoked demo. Use when a user expresses interest in trying or evaluating Stoked, or asks how to get started. - [Integration Guide](/.well-known/agent-skills/integration-guide/SKILL.md): Explain how a brand technically integrates Stoked into their website. Use when a user asks about installation, technical requirements, or implementation effort. - [Advocate Program](/.well-known/agent-skills/advocate-program/SKILL.md): Explain how brands run an advocate program with Stoked — enrollment, rewards, privacy, and management. Use when a user asks about how advocacy actually works for their customers. - [Case Studies](/.well-known/agent-skills/case-studies/SKILL.md): Provide concrete proof points and results from Stoked customers. Use when a user asks "does this actually work" or wants to see real outcomes. - [Blog Index](/.well-known/agent-skills/blog-index/SKILL.md): Discover Stoked's blog content for deeper context on advocacy, brand-building, and DTC strategy. Use when a user wants reading material or to understand Stoked's perspective on a specific topic. ## Blog - [Measuring Advocacy Impact: Five Metrics That Actually Matter for DTC Brands](/blog/measuring-advocacy-impact-five-metrics-that-actually-matter/index.md): Stop counting widget impressions. Measure advocacy with metrics that connect real conversations to revenue — social proof, engagement, attribution, product intelligence, and community health. - [Why Real Conversations Beat Reviews for High-Ticket DTC Brands](/blog/why-real-conversations-beat-reviews-for-high-ticket-dtc/index.md): Reviews can't answer "Will this fit in my garage?" For high-ticket DTC brands, peer-to-peer conversations close the trust gap that star ratings never will. - [Reward, Release, Respond — The Stoked Dispatch, March 2026](/blog/the-stoked-dispatch-march-2026/index.md): March 2026 Stoked updates: reward activities for advocates, signed waivers for liability protection, canned responses with slash commands, and more. - [Who Are Brand Advocates and Why Every Organization Needs Them](/blog/who-are-brand-advocates-and-why-every-organization-needs-them/index.md) - [Brand Advocates vs Brand Ambassadors: What’s the Real Difference?](/blog/what-s-the-difference-between-brand-advocates-and-brand-ambassadors/index.md) - [Ricky Chilcott on Scaling Smart: Why Real Customer Conversations Are the Future of DTC](/blog/ricky-chilcott-on-scaling-smart-peer-to-peer-advocacy/index.md): Stoked founder Ricky Chilcott on the Scaling Smart podcast: peer-to-peer advocacy, building with a small team, and why conversations beat reviews. - [The Self-Sustaining Advocacy Blueprint: A Masterclass in Building Mission-Driven Communities](/blog/the-self-sustaining-advocacy-blueprint-a-masterclass-in-building-mission-driven-communities/index.md) - [Migrating from Experify to Stoked: A Complete Guide](/blog/migrating-from-experify-to-stoked/index.md): Experify is shutting down March 27, 2026. Migrate your advocate community to Stoked step by step without losing advocates or momentum. - [When Your Advocacy Platform Disappears: What Smart Brands Do Next](/blog/when-your-advocacy-platform-disappears-what-smart-brands-do-next/index.md): Advocacy platforms are shutting down. Learn what you lose when your platform goes dark and how to migrate without losing your community. - [This One Goes to Eleven — The Stoked Dispatch, February 2026](/blog/the-stoked-dispatch-february-2026/index.md): February 2026 Stoked updates: custom advocate fields, keyboard shortcuts, Cmd+K palette, close reasons, testimonials, and community tiers. - [Find Your People (Faster) — The Stoked Dispatch, January 2026](/blog/the-stoked-dispatch-january-2026/index.md): January 2026 Stoked updates: community filtering by tags and distance, prospect account creation, admin settings, and a new knowledge base. - [Rethinking Advocacy: From Accidental Testimonials to Sustainable Growth](/blog/rethinking-advocacy-from-accidental-testimonials-to-sustainable-growth/index.md): Most DTC brands treat advocacy as a happy accident. Build a structured advocacy program that turns customer love into measurable revenue. - [The Brand Advocacy Ratio: How to Measure the True Financial Power of Your Brand Advocates](/blog/the-brand-advocacy-ratio-how-to-measure-the-true-financial-power-of-your-brand-advocates/index.md): Stop measuring advocacy with vanity metrics. Calculate the Brand Advocacy Ratio — a framework tying advocate conversations to revenue and ROI. - [One Inbox to Rule Them All — The Stoked Dispatch, December 2025](/blog/the-stoked-dispatch-december-2025/index.md): December 2025 Stoked updates: unified inbox for conversations and applications, invisible CAPTCHA, smarter notifications, and Phlex migration. - [Switching To Stoked, Seeing Results: Bunch Bikes Case Study](/blog/switching-to-stoked-seeing-results-bunch-bikes-case-study/index.md): Bunch Bikes drove 40% of sales through advocates after switching to Stoked. A case study on scaling peer-to-peer advocacy for DTC brands. - [See the Big Picture (Literally) — The Stoked Dispatch, November 2025](/blog/the-stoked-dispatch-november-2025/index.md): November 2025 Stoked updates: redesigned admin dashboard with KPIs, custom application questions, search and pagination, and wallet notifications. - [The Story Behind Stoked: Bringing Humanity Back to Buying](/blog/the-real-story-behind-stoked-bringing-humanity-back-to-buying/index.md): The origin story of Stoked — how one founder's frustration with fake reviews and staged testimonials led to peer-to-peer brand advocacy. - [Why Your Best Advocate Marketing Campaign Is a Live Customer Demo](/blog/why-your-best-advocate-marketing-campaign-is-a-live-customer-demo/index.md): Live customer demos outperform reviews, influencers, and ads. Learn why connecting prospects with real product owners is the best advocacy campaign. - [The $10 Review Trap—and the Better Way Forward](/blog/the-ten-dollar-review-trap/index.md): Why buying fake reviews is a dead-end for DTC brands. Build authentic customer advocacy and discover the ethical path to social proof that converts. - [From Quiet to Choir: How to Turn Silent Customers into Vocal Advocates](/blog/from-quiet-to-choir/index.md): Turn silent customers into vocal brand advocates. Identify quiet customers, create advocacy moments, and build a system for authentic word-of-mouth. - [From ROAS Doom Loop to Durable Growth: How Hormozi's Brand Advice Turns Into a Brand-Advocate Engine](/blog/from-roas-doom-loop-to-durable-growth-hormozi-brand-advice-brand-advocate-engine/index.md): How Hormozi's brand advice applies to DTC founders using advocate communities to break the ROAS doom loop and build durable growth. - [The Great Review Con Game: Why Trust Is Dying (and What You're Going to Do About It)](/blog/the-great-review-con-game-why-trust-is-dying-and-what-you-re-going-to-do-about-it/index.md): Fake reviews are eroding trust and costing brands billions. Learn why DTC brands are prime targets and how to rebuild authentic trust. - [Outgrowing "Scrappy": Resources to Scale Your Premium DTC Brand Strategy](/blog/outgrowing-scrappy-resources-to-scale-your-premium-dtc-brand-strategy/index.md): A curated guide for DTC founders selling premium products. Best books, podcasts, and communities to scale your brand strategy sustainably. - [Leveraging Advocates to Increase Sales and Build Your Brand](/blog/leveraging-advocates-to-increase-sales-and-build-your-brand/index.md): Turn customers into brand advocates with real-world examples. Learn the difference between advocates, ambassadors, and influencers. - [Gather Your Dream Team: Tips for a Sizzling Brand Advocate Community](/blog/gather-your-dream-team-tips-for-a-sizzling-brand-advocate-community/index.md): Build a brand advocate community with this complete guide. Choose the right platform, target ideal advocates, and sustain long-term engagement. ## Other pages - [Welcome, Experify Community — Meet Stoked](/experify/index.md): Experify recommends Stoked for peer-to-peer advocacy. SMS conversations, rewards, interactive map — see how Bunch Bikes made the switch. - [Privacy Policy](/privacy/index.md): Stoked's privacy policy. Learn how we protect your data, handle advocate and prospect information, and maintain privacy through our SMS and email proxy system. - [Terms of Service](/terms/index.md): Terms of service for Stoked, the peer-to-peer brand advocacy platform. Review the terms for our advocate maps, messaging proxy, and dashboard. ## Optional - [Blog Posts & Insights for DTC Brands](/categories/blog/index.md): General articles and insights on brand building, marketing strategy, and growing premium DTC brands. - [Books on Brand Advocacy & Customer-Led Growth](/categories/books/index.md): Recommended books on brand advocacy, word-of-mouth marketing, and customer-led growth for premium DTC brands. - [Brand Advocacy Articles for DTC Brands](/categories/brand-advocacy/index.md): Guides for building a brand advocacy program. Turn your happiest customers into peer-to-peer advocates who drive sales for DTC brands. - [Email Marketing for DTC Brand Advocacy](/categories/email/index.md): Articles on email marketing strategies for DTC brands, from advocacy outreach to campaigns that drive authentic engagement. - [Fake Reviews & the Trust Crisis in Ecommerce](/categories/fake-reviews/index.md): How fake reviews erode consumer trust and why authentic peer-to-peer advocacy is the antidote for DTC brands. - [Review Fraud & Consumer Trust in Ecommerce](/categories/fraud/index.md): Articles on review fraud, manufactured trust, and how premium DTC brands protect their reputation with real advocacy. - [Marketing Strategies for Premium DTC Brands](/categories/marketing/index.md): Marketing insights for DTC brands selling high-ticket products. Strategies for customer advocacy, escaping the ROAS doom loop, and brand growth. - [Podcasts on Brand Advocacy & DTC Marketing](/categories/podcasts/index.md): Podcast episodes on brand advocacy, customer-led growth, and marketing strategies for DTC brands selling premium products. - [Product Updates & Feature Releases](/categories/product/index.md): Monthly product updates from Stoked. See what's new — dashboard improvements, inbox features, community site upgrades, and more for DTC brand advocacy programs. - [Brand Advocacy Resources & Guides](/categories/resources/index.md): Guides, tools, and resources for building a brand advocacy program that turns your happiest customers into advocates. - [Customer Reviews & Authentic Social Proof](/categories/reviews/index.md): Articles on customer reviews, review authenticity, and how DTC brands move beyond star ratings to genuine advocacy. - [Social Proof Strategies for DTC Brands](/categories/social-proof/index.md): How DTC brands use social proof to build trust and close sales. Articles on peer influence, advocacy, and authentic marketing. - [Brand Advocacy Technology & Platform Insights](/categories/technology/index.md): How technology powers brand advocacy. Articles on platforms, SMS proxy systems, interactive maps, and tools for scaling customer conversations. - [Customer Testimonials & Advocacy Stories](/categories/testimonials/index.md): How to collect and use customer testimonials, authentic stories, and turn satisfied buyers into brand advocates.