# Stoked

> Peer-to-peer brand advocacy platform for DTC brands selling high-consideration, high-ticket products. Stoked connects prospective buyers with real product owners through private SMS and email conversations — building trust, closing sales, and reducing returns.

The conversation is the product. Brands enroll their happiest customers as advocates; prospects browse an interactive map and message them through a privacy proxy. Built for DTC brands at $1M-$7M revenue selling products at $1,000+ AOV (e-bikes, cargo bikes, scooters, tiny houses, premium outdoor gear, fitness equipment, audio).

Markdown versions of every page are available at `/path/index.md` (URL-suffix convention per llmstxt.org). The site also publishes structured agent skills at `/.well-known/agent-skills/index.json` and an API catalog at `/.well-known/api-catalog`.

## Core pages

- [Home](/index.md): Stoked is brand advocacy software for premium DTC brands — connect buyers with real owners via SMS, email, and chat to build trust and close sales.
- [Features: Advocate Maps, SMS Proxy, Rewards & Dashboard](/features/index.md): Explore Stoked's advocacy features: interactive maps, private SMS and email proxy, advocate rewards, conversation tracking, and admin dashboard.
- [Pricing: Plans Starting at $99/mo](/pricing/index.md): Transparent pricing for Stoked brand advocacy. Plans from $99/mo for up to 100 advocates. No hidden fees. Turn customers into your best sales channel.
- [Book a Demo](/demo/index.md): See how Stoked turns customers into advocates. Book a demo to learn how peer-to-peer conversations drive sales, build trust, and reduce returns.
- [Contact Us](/contact/index.md): Get in touch with the Stoked team. Questions about brand advocacy, pricing, or integrations? We help premium DTC brands build real connections.
- [About Stoked: Our Story & Mission](/about/index.md): Stoked brings humanity back to online buying. We help premium DTC brands turn their happiest customers into their most effective sales channel.
- [Calculate Your Advocacy ROI](/roi/index.md): See how much revenue your advocates could drive with Stoked. Enter your product price, advocate count, and conversion rate to get a personalized ROI estimate.

## By vertical
- [Stoked by Industry: Brand Advocacy for Premium DTC](/for/index.md): Peer-to-peer brand advocacy for premium DTC brands. See how Stoked works for e-bikes, cargo bikes, tiny houses, cold plunges, and other high-ticket gear.
- [Stoked for HiFi Audio Brands](/for/audio/index.md): Audiophiles don't trust reviews, they trust each other. Stoked connects prospects with real owners on sound quality, setup, and the listening experience.
- [Stoked for Cargo Bike Brands](/for/cargo-bikes/index.md): Parents don't buy $3,000+ cargo bikes from star ratings. Stoked connects prospective families with real owners for conversations that close sales.
- [Stoked for Cold Plunge & Ice Bath Brands](/for/cold-plunge/index.md): Turn cold plunge owners into your best sales channel. Stoked connects prospects with real owners on maintenance, temperature, and daily-use questions.
- [Stoked for E-Bike Brands](/for/e-bikes/index.md): Turn e-bike owners into your best sales channel. Stoked connects prospects with real riders via SMS. Bunch Bikes drives 40% of sales through advocates.
- [Stoked for Prosumer Espresso Machine Brands](/for/espresso-machines/index.md): Espresso machine marketing that closes the sale. Stoked connects prospects with real owners on dual-boiler, learning-curve, and upkeep questions.
- [Stoked for Premium Fitness Equipment Brands](/for/fitness-equipment/index.md): Premium fitness equipment sells on trust, not ads. Stoked connects prospects with real owners to talk build quality, daily use, and long-term value.
- [Stoked for Golf Simulator Brands](/for/golf-simulators/index.md): Golf simulator marketing that closes five-figure builds. Stoked connects buyers with real owners on ceiling, accuracy, and install questions reviews skip.
- [Stoked for Premium Grill & Smoker Brands](/for/grills/index.md): Grill brand marketing that closes premium smokers: Stoked connects prospects with real owners to answer build-quality, fuel, and year-round-use questions.
- [Stoked for Home Gym Brands](/for/home-gym/index.md): Home gym equipment marketing that closes deals. Stoked connects prospects with real owners via SMS to answer space, assembly, and "will I use it?" questions.
- [Stoked for Hot Tub & Spa Brands](/for/hot-tubs/index.md): Hot tub marketing that closes: Stoked connects prospects with real owners to answer maintenance, energy-cost, and install questions before a $10,000 buy.
- [Stoked for Premium Outdoor Gear Brands](/for/outdoor-gear/index.md): Your customers have trail-tested proof. Stoked connects prospects with real gear owners on durability, performance, and real-world conditions.
- [Stoked for Home Sauna Brands](/for/saunas/index.md): Sauna brand marketing that closes. Stoked connects prospects with real owners on the infrared-vs-traditional, install, and "will I use it?" questions.
- [Stoked for Electric Scooter & EV Brands](/for/scooters/index.md): Sell more electric scooters and EVs with real rider conversations. Stoked connects prospects with actual owners to answer what reviews can't.
- [Stoked for Tiny House Builders](/for/tiny-houses/index.md): Nobody spends $50,000+ on a tiny house without talking to an owner first. Stoked connects your prospects with real tiny house owners to close sales.

## Agent skills
- [Product Overview](/.well-known/agent-skills/product-overview/SKILL.md): Explain what Stoked is, who it's for, and how it works. Use when a user asks "what does Stoked do" or wants to evaluate it for their brand.
- [Pricing](/.well-known/agent-skills/pricing/SKILL.md): Provide Stoked's current pricing tiers, overage rates, annual discount, and onboarding service costs. Use when a user asks about cost, plans, or budgeting for Stoked.
- [Book Demo](/.well-known/agent-skills/book-demo/SKILL.md): Guide a user toward booking a Stoked demo. Use when a user expresses interest in trying or evaluating Stoked, or asks how to get started.
- [Integration Guide](/.well-known/agent-skills/integration-guide/SKILL.md): Explain how a brand technically integrates Stoked into their website. Use when a user asks about installation, technical requirements, or implementation effort.
- [Advocate Program](/.well-known/agent-skills/advocate-program/SKILL.md): Explain how brands run an advocate program with Stoked — enrollment, rewards, privacy, and management. Use when a user asks about how advocacy actually works for their customers.
- [Case Studies](/.well-known/agent-skills/case-studies/SKILL.md): Provide concrete proof points and results from Stoked customers. Use when a user asks "does this actually work" or wants to see real outcomes.
- [Blog Index](/.well-known/agent-skills/blog-index/SKILL.md): Discover Stoked's blog content for deeper context on advocacy, brand-building, and DTC strategy. Use when a user wants reading material or to understand Stoked's perspective on a specific topic.

## Blog
- [The Advocate Program Ledger: 7 Numbers That Tell You What Your Program Actually Returns](/blog/advocate-program-roi-metrics/index.md): Affiliate marketers track their programs like a P&L. Borrow their six core metrics, add one they can't measure, and calculate your advocate program's real ROI.
- [How to Market a Cargo Bike Brand](/blog/how-to-market-a-cargo-bike-brand/index.md): A founder's playbook for cargo bike marketing: positioning, channels, content, word-of-mouth, and the returns problem most brands ignore.
- [How to Market a Home Gym Equipment Brand](/blog/how-to-market-a-home-gym-brand/index.md): A founder's playbook for home gym marketing: positioning, channels, content, word-of-mouth, and the customer proof that closes high-ticket sales.
- [How to Sell Tiny Houses Online](/blog/how-to-sell-tiny-houses-online/index.md): How to sell tiny houses online: a founder's playbook on positioning, channels, content, and the customer conversations that close five-figure builds.
- [The Best Ecommerce Marketing Tools for High-Ticket DTC Brands](/blog/ecommerce-marketing-tools-for-high-ticket-dtc/index.md): The best ecommerce marketing tools for high-ticket DTC brands — reviews, email/SMS, advocacy, analytics, and CRO picks for $1,000+ products.
- [How to Market a Home Sauna Brand](/blog/how-to-market-a-sauna-brand/index.md): A founder's playbook for sauna marketing: positioning, channels, content, word-of-mouth, and how to sell a $5,000 box people have never sat in.
- [9 Marketing Tools Every E-Bike Brand Should Know in 2026](/blog/best-marketing-tools-for-e-bike-brands/index.md): The e-bike marketing tools that actually move high-ticket bikes in 2026 — reviews, referrals, email, and peer-to-peer advocacy, ranked by the job.
- [How to Market an E-Bike Brand: A Founder Playbook](/blog/how-to-market-an-e-bike-brand/index.md): E-bike marketing playbook for founders: positioning, channels, content, and word-of-mouth tactics that sell high-ticket bikes and cut returns.
- [7 Best Experify Alternatives in 2026 (After the Shutdown)](/blog/best-experify-alternatives/index.md): The best Experify alternatives in 2026 after the shutdown. Honest picks for peer-to-peer advocacy, reviews, UGC, and referrals — and which one fits you.
- [Why Your Advocate Program Isn't Growing (Yet)](/blog/why-your-advocate-program-isnt-growing-yet/index.md): Advocate programs grow on the customer's timeline, not yours. Why early signups lag, how to reduce friction, and a punch list to build momentum.
- [How to Market a Cold Plunge Brand in 2026](/blog/how-to-market-a-cold-plunge-brand/index.md): How to market a cold plunge brand in 2026: positioning, channels, content, and the customer-led playbook that turns a $5K purchase into a confident yes.
- [Signed, Sealed, Delivered — The Stoked Dispatch, June 2026](/blog/the-stoked-dispatch-june-2026/index.md): June 2026 Stoked updates: rich-text versioned waivers, SMS consent and delivery diagnostics, advocate Offers, plus private-beta Shopify and Insights.
- [The Best Brand Advocacy Software in 2026 (Honest Comparison by Type)](/blog/best-brand-advocacy-software/index.md): The best brand advocacy software in 2026, compared honestly by type — reviews, referral, ambassador, and peer-to-peer conversation tools, and who each fits.
- [When should you invite a customer to be an advocate?](/blog/when-to-invite-customers-into-your-advocate-program/index.md): Most brands invite customers too early — before they've dialed in the product. Here's how to time the ask so it feels like a milestone, not a coupon.
- [Better Late Than Never — The Stoked Dispatch, May 2026](/blog/the-stoked-dispatch-may-2026/index.md): May 2026 Stoked updates: rich-text handbooks in the advocate portal, site filter sets in the map embed, sharper rewards with attribution and caps.
- [Measuring Advocacy Impact: Five Metrics That Actually Matter for DTC Brands](/blog/measuring-advocacy-impact-five-metrics-that-actually-matter/index.md): Stop counting widget impressions. Measure advocacy with metrics that tie real conversations to revenue: social proof, engagement, attribution, and more.
- [Why Real Conversations Beat Reviews for High-Ticket DTC Brands](/blog/why-real-conversations-beat-reviews-for-high-ticket-dtc/index.md): Reviews can't answer "Will this fit in my garage?" For high-ticket DTC brands, peer-to-peer conversations close the trust gap that star ratings never will.
- [Reward, Release, Respond — The Stoked Dispatch, March 2026](/blog/the-stoked-dispatch-march-2026/index.md): March 2026 Stoked updates: reward activities for advocates, signed waivers for liability protection, canned responses with slash commands, and more.
- [Who Are Brand Advocates and Why Every Organization Needs Them](/blog/who-are-brand-advocates-and-why-every-organization-needs-them/index.md)
- [Brand Advocates vs Brand Ambassadors: What’s the Real Difference?](/blog/what-s-the-difference-between-brand-advocates-and-brand-ambassadors/index.md)
- [Ricky Chilcott on Scaling Smart: Why Real Customer Conversations Are the Future of DTC](/blog/ricky-chilcott-on-scaling-smart-peer-to-peer-advocacy/index.md): Stoked founder Ricky Chilcott on the Scaling Smart podcast: peer-to-peer advocacy, building with a small team, and why conversations beat reviews.
- [The Self-Sustaining Advocacy Blueprint: A Masterclass in Building Mission-Driven Communities](/blog/the-self-sustaining-advocacy-blueprint-a-masterclass-in-building-mission-driven-communities/index.md)
- [Migrating from Experify to Stoked: A Complete Guide](/blog/migrating-from-experify-to-stoked/index.md): Experify is shutting down March 27, 2026. Migrate your advocate community to Stoked step by step without losing advocates or momentum.
- [When Your Advocacy Platform Disappears: What Smart Brands Do Next](/blog/when-your-advocacy-platform-disappears-what-smart-brands-do-next/index.md): Advocacy platforms are shutting down. Learn what you lose when your platform goes dark and how to migrate without losing your community.
- [This One Goes to Eleven — The Stoked Dispatch, February 2026](/blog/the-stoked-dispatch-february-2026/index.md): February 2026 Stoked updates: custom advocate fields, keyboard shortcuts, Cmd+K palette, close reasons, testimonials, and community tiers.
- [Find Your People (Faster) — The Stoked Dispatch, January 2026](/blog/the-stoked-dispatch-january-2026/index.md): January 2026 Stoked updates: community filtering by tags and distance, prospect account creation, admin settings, and a new knowledge base.
- [Rethinking Advocacy: From Accidental Testimonials to Sustainable Growth](/blog/rethinking-advocacy-from-accidental-testimonials-to-sustainable-growth/index.md): Most DTC brands treat advocacy as a happy accident. Build a structured advocacy program that turns customer love into measurable revenue.
- [The Brand Advocacy Ratio: How to Measure the True Financial Power of Your Brand Advocates](/blog/the-brand-advocacy-ratio-how-to-measure-the-true-financial-power-of-your-brand-advocates/index.md): Stop measuring advocacy with vanity metrics. Calculate the Brand Advocacy Ratio — a framework tying advocate conversations to revenue and ROI.
- [One Inbox to Rule Them All — The Stoked Dispatch, December 2025](/blog/the-stoked-dispatch-december-2025/index.md): December 2025 Stoked updates: unified inbox for conversations and applications, invisible CAPTCHA, smarter notifications, and Phlex migration.
- [Switching To Stoked, Seeing Results: Bunch Bikes Case Study](/blog/switching-to-stoked-seeing-results-bunch-bikes-case-study/index.md): Bunch Bikes drove 40% of sales through advocates after switching to Stoked. A case study on scaling peer-to-peer advocacy for DTC brands.
- [See the Big Picture (Literally) — The Stoked Dispatch, November 2025](/blog/the-stoked-dispatch-november-2025/index.md): November 2025 Stoked updates: redesigned admin dashboard with KPIs, custom application questions, search and pagination, and wallet notifications.
- [The Story Behind Stoked: Bringing Humanity Back to Buying](/blog/the-real-story-behind-stoked-bringing-humanity-back-to-buying/index.md): The origin story of Stoked — how one founder's frustration with fake reviews and staged testimonials led to peer-to-peer brand advocacy.
- [Why Your Best Advocate Marketing Campaign Is a Live Customer Demo](/blog/why-your-best-advocate-marketing-campaign-is-a-live-customer-demo/index.md): Live customer demos outperform reviews, influencers, and ads. Learn why connecting prospects with real product owners is the best advocacy campaign.
- [The $10 Review Trap—and the Better Way Forward](/blog/the-ten-dollar-review-trap/index.md): Why buying fake reviews is a dead-end for DTC brands. Build authentic customer advocacy and discover the ethical path to social proof that converts.
- [From Quiet to Choir: How to Turn Silent Customers into Vocal Advocates](/blog/from-quiet-to-choir/index.md): Turn silent customers into vocal brand advocates. Identify quiet customers, create advocacy moments, and build a system for authentic word-of-mouth.
- [From ROAS Doom Loop to Durable Growth: How Hormozi's Brand Advice Turns Into a Brand-Advocate Engine](/blog/from-roas-doom-loop-to-durable-growth-hormozi-brand-advice-brand-advocate-engine/index.md): How Hormozi's brand advice applies to DTC founders using advocate communities to break the ROAS doom loop and build durable growth.
- [The Great Review Con Game: Why Trust Is Dying (and What You're Going to Do About It)](/blog/the-great-review-con-game-why-trust-is-dying-and-what-you-re-going-to-do-about-it/index.md): Fake reviews are eroding trust and costing brands billions. Learn why DTC brands are prime targets and how to rebuild authentic trust.
- [Outgrowing "Scrappy": Resources to Scale Your Premium DTC Brand Strategy](/blog/outgrowing-scrappy-resources-to-scale-your-premium-dtc-brand-strategy/index.md): A curated guide for DTC founders selling premium products. Best books, podcasts, and communities to scale your brand strategy sustainably.
- [Leveraging Advocates to Increase Sales and Build Your Brand](/blog/leveraging-advocates-to-increase-sales-and-build-your-brand/index.md): Turn customers into brand advocates with real-world examples. Learn the difference between advocates, ambassadors, and influencers.
- [Gather Your Dream Team: Tips for a Sizzling Brand Advocate Community](/blog/gather-your-dream-team-tips-for-a-sizzling-brand-advocate-community/index.md): Build a brand advocate community with this complete guide. Choose the right platform, target ideal advocates, and sustain long-term engagement.

## Other pages
- [The Best Experify Alternative for Brand Advocacy](/alternatives/experify-alternative/index.md): Experify shut down in 2026. Stoked is the peer-to-peer alternative its customers moved to: real owner conversations, rewards, and an interactive map.
- [The Brand Advocacy Ratio](/brand-advocacy-ratio/index.md): The brand advocacy ratio is the share of revenue driven by advocate conversations. Here is the definition, formula, and how to measure it.
- [Compare Stoked: Reviews, Referrals & Advocacy Tools](/compare/index.md): See how Stoked compares to review apps, referral tools, and ambassador platforms. It's the only one connecting buyers with real owners 1:1 before they buy.
- [Stoked vs BrandChamp: Conversations vs Ambassador Tasks](/compare/stoked-vs-brandchamp/index.md): BrandChamp alternative for high-ticket DTC. BrandChamp manages ambassador tasks, links & commissions. Stoked connects buyers with real owners in a 1:1 chat.
- [Stoked vs Circle: 1:1 Sales Conversations vs Community](/compare/stoked-vs-circle/index.md): Circle alternative for brands: Circle builds a many-to-many community. Stoked puts a buyer in a private 1:1 conversation with a real owner. See which fits.
- [Stoked vs Influitive: 1:1 Buyer Conversations vs B2B Advocate Hub](/compare/stoked-vs-influitive/index.md): Influitive alternative for high-ticket DTC brands. Influitive gamifies B2B advocacy; Stoked connects buyers with real owners 1:1. An honest comparison.
- [Stoked vs Judge.me: Reviews vs 1:1 Conversations](/compare/stoked-vs-judge-me/index.md): Judge.me alternative? You probably don't need one. Keep Judge.me for reviews; add Stoked for the private 1:1 owner conversations that close $1,000+ sales.
- [Stoked vs Moast: Conversations vs Shoppable Video](/compare/stoked-vs-moast/index.md): Stoked vs Moast, compared honestly. Moast turns UGC into shoppable video; Stoked connects buyers with real owners 1:1. See which your brand needs.
- [Stoked vs Okendo: Conversations vs Reviews & Loyalty](/compare/stoked-vs-okendo/index.md): Okendo alternative for high-ticket DTC brands. Okendo does Shopify reviews, surveys & loyalty; Stoked connects buyers with real owners in a 1:1 chat.
- [Stoked vs ReferralCandy: Conversations vs Referral Codes](/compare/stoked-vs-referralcandy/index.md): ReferralCandy alternative for high-ticket DTC. ReferralCandy rewards buyers who already bought; Stoked connects hesitant buyers with real owners 1:1.
- [Stoked vs Trustpilot: Conversations vs Public Reviews](/compare/stoked-vs-trustpilot/index.md): Trustpilot alternative for high-ticket DTC brands. Trustpilot shows public, one-directional reviews; Stoked connects buyers with real owners 1:1.
- [Stoked vs Yotpo: Conversations vs Reviews & Loyalty](/compare/stoked-vs-yotpo/index.md): Yotpo alternative for high-ticket DTC brands. Yotpo collects reviews and runs loyalty; Stoked connects buyers with real owners in a 1:1 conversation.
- [Customer Agreement](/customer-agreement/index.md): The Customer Agreement for Stoked, the peer-to-peer brand advocacy platform, including the Data Processing Addendum.
- [Welcome, Experify Community — Meet Stoked](/experify/index.md): Experify recommends Stoked for peer-to-peer advocacy. SMS conversations, rewards, interactive map — see how Bunch Bikes made the switch.
- [Brand Advocacy Glossary for DTC Brands](/glossary/index.md): Plain-language definitions of brand advocacy terms for DTC brands — brand advocacy, customer advocacy, peer-to-peer marketing, social proof, and more.
- [Advocacy Marketing](/glossary/advocacy-marketing/index.md): Advocacy marketing is a strategy that turns happy customers into a trusted, repeatable channel that recommends your brand to new buyers.
- [What Is Brand Advocacy?](/glossary/brand-advocacy/index.md): What is brand advocacy? It's when happy customers actively recommend a brand to others — and the system you build to make it repeatable.
- [Brand Advocate vs. Brand Ambassador](/glossary/brand-advocate-vs-ambassador/index.md): Brand advocate vs ambassador: an advocate is an unpaid customer who recommends you; an ambassador is a paid partner. Definitions and key differences.
- [What Is a Brand Advocate? Definition & Guide](/glossary/brand-advocate/index.md): A brand advocate is an existing customer who actively recommends a product to others. Learn what they are, why they matter, and how to activate them.
- [What Is Customer Acquisition Cost (CAC)?](/glossary/customer-acquisition-cost/index.md): Customer acquisition cost (CAC) is the total cost to acquire one new customer. Learn how to calculate it and why advocacy lowers it for DTC brands.
- [Customer Advocacy](/glossary/customer-advocacy/index.md): What is customer advocacy? It's when happy customers actively promote your brand to new buyers. Here's a plain-language definition and how it works.
- [What Is Peer-to-Peer Marketing? Definition & Guide](/glossary/peer-to-peer-marketing/index.md): Peer-to-peer marketing is when real customers sell to prospects through direct conversation. Definition, how it works, and why it suits premium DTC.
- [What Is Social Proof?](/glossary/social-proof/index.md): What is social proof? It's the human tendency to copy others' choices when deciding — and the trust signals brands use to make buyers feel safe.
- [What Is Word-of-Mouth Marketing? Definition](/glossary/word-of-mouth-marketing/index.md): Word-of-mouth marketing is when customers recommend a product to others through genuine conversation. Learn what it is and how to make it systematic.
- [Privacy Policy](/privacy/index.md): Stoked's privacy policy. Learn how we protect your data, handle advocate and prospect information, and maintain privacy through our SMS and email proxy system.
- [Solutions: What Brand Advocacy Software Solves](/solutions/index.md): See what Stoked's brand advocacy software solves: reduce returns, lower CAC, replace influencer spend, and build a customer advocacy program that sells.
- [Build a Customer Advocacy Program](/solutions/customer-advocacy-program/index.md): Build a customer advocacy program that turns your happiest buyers into a 1:1 conversation channel that closes high-ticket DTC sales.
- [A Better Alternative to Influencer Marketing](/solutions/influencer-marketing-alternative/index.md): The influencer marketing alternative for premium DTC brands: real customers who own your product close high-ticket sales in 1:1 conversations.
- [Lower Customer Acquisition Cost with Advocacy](/solutions/lower-cac/index.md): Lower customer acquisition cost by turning your happiest customers into a 1:1 conversation channel that closes high-ticket sales and compounds over time.
- [Reduce Ecommerce Returns on High-Ticket Products](/solutions/reduce-returns/index.md): Reduce ecommerce returns on high-ticket products. A pre-purchase chat with a real owner sets accurate expectations before money changes hands.
- [Word-of-Mouth Marketing, Made Systematic](/solutions/word-of-mouth-marketing/index.md): Word of mouth marketing software that turns your happiest customers into a 1:1 conversation channel — systematic, measurable, still authentic.
- [Terms of Service](/terms/index.md): Terms of service for Stoked, the peer-to-peer brand advocacy platform. Review the terms for our advocate maps, messaging proxy, and dashboard.

## Optional
- [Blog Posts & Insights for DTC Brands](/categories/blog/index.md): General articles and insights on brand building, marketing strategy, and growing premium DTC brands.
- [Books on Brand Advocacy & Customer-Led Growth](/categories/books/index.md): Recommended books on brand advocacy, word-of-mouth marketing, and customer-led growth for premium DTC brands.
- [Brand Advocacy Articles for DTC Brands](/categories/brand-advocacy/index.md): Guides for building a brand advocacy program. Turn your happiest customers into peer-to-peer advocates who drive sales for DTC brands.
- [Email Marketing for DTC Brand Advocacy](/categories/email/index.md): Articles on email marketing strategies for DTC brands, from advocacy outreach to campaigns that drive authentic engagement.
- [Fake Reviews & the Trust Crisis in Ecommerce](/categories/fake-reviews/index.md): How fake reviews erode consumer trust and why authentic peer-to-peer advocacy is the antidote for DTC brands.
- [Review Fraud & Consumer Trust in Ecommerce](/categories/fraud/index.md): Articles on review fraud, manufactured trust, and how premium DTC brands protect their reputation with real advocacy.
- [Marketing Strategies for Premium DTC Brands](/categories/marketing/index.md): Marketing insights for DTC brands selling high-ticket products. Strategies for customer advocacy, escaping the ROAS doom loop, and brand growth.
- [Podcasts on Brand Advocacy & DTC Marketing](/categories/podcasts/index.md): Podcast episodes on brand advocacy, customer-led growth, and marketing strategies for DTC brands selling premium products.
- [Product Updates & Feature Releases](/categories/product/index.md): Monthly product updates from Stoked. See what's new — dashboard improvements, inbox features, community site upgrades, and more for DTC brand advocacy programs.
- [Brand Advocacy Resources & Guides](/categories/resources/index.md): Guides, tools, and resources for building a brand advocacy program that turns your happiest customers into advocates.
- [Customer Reviews & Authentic Social Proof](/categories/reviews/index.md): Articles on customer reviews, review authenticity, and how DTC brands move beyond star ratings to genuine advocacy.
- [Social Proof Strategies for DTC Brands](/categories/social-proof/index.md): How DTC brands use social proof to build trust and close sales. Articles on peer influence, advocacy, and authentic marketing.
- [Brand Advocacy Technology & Platform Insights](/categories/technology/index.md): How technology powers brand advocacy. Articles on platforms, SMS proxy systems, interactive maps, and tools for scaling customer conversations.
- [Customer Testimonials & Advocacy Stories](/categories/testimonials/index.md): How to collect and use customer testimonials, authentic stories, and turn satisfied buyers into brand advocates.