# Word-of-Mouth Marketing, Made Systematic Word of mouth is the most trusted thing a buyer hears — and the hardest to control. Stoked is word of mouth marketing software that connects a prospective buyer with a real owner for a private 1:1 conversation, so the recommendation happens on purpose instead of by luck. [Book a Demo](/demo/) ![Interactive advocate map where prospective buyers find a real owner near them to start a word-of-mouth conversation](/images/product/community-map.webp?v=d375f5cc) ![](/images/feature/effect-4.png) ## Your Best Channel Runs on Luck Every founder knows the truth. The sale you didn’t pay for — the one where a friend told a friend — closes faster, returns less, and costs nothing. Word of mouth is your most trusted channel. It’s also your most random one. You can’t schedule it. You can’t measure it. You can’t point a new buyer at the customer who’d convince them. So you pour budget into ads that buyers trust less, while the channel they trust most sits idle on your customer list. **The recommendation happens or it doesn’t, and you never see it.** Stoked makes word of mouth a system you run — not a thing you hope for. You enroll **25–50 of your happiest customers** , put them on a map on your own site, and let prospective buyers start a real conversation in one click. Same authentic, peer-to-peer trust. Now it’s repeatable, and you can watch it work. ## Turn a Random Referral Into a Repeatable Conversation A referral is one customer mentioning you once, to one person, when the timing happens to line up. Powerful — but you can’t make it happen again. Stoked turns that moment into infrastructure. Future advocates browse an interactive map on your site, find a real owner who’s like them, and open a private 1:1 conversation over **SMS, email, or web chat** — all through a privacy proxy, so no personal contact info is shared either way. That’s word of mouth on demand. The exact question that stalls a $1,000+ purchase — _will this fit my space, can it handle my hills, was it worth it_ — gets answered by someone who actually paid for the thing. Every buyer who wants the conversation can have it, today, without waiting for luck. [See How It Works](/features/) ![A private 1:1 conversation between a prospective buyer and a real product owner, routed through a privacy proxy](/images/product/conversation-detail.webp?v=809d5606) ![](/images/feature/effect-2.png) ![Admin dashboard tracking advocate conversations, rewards, and which conversations drove sales](/images/product/admin-dashboard.webp?v=a179f9fd) ![](/images/feature/effect-1.png) ## Finally Measure the Channel You Couldn't Before The reason word of mouth never made it onto your dashboard is simple — it was invisible. Stoked makes it countable. Every conversation runs through the platform, so you see who’s talking, what gets asked, and **which conversations drive sales** — right from the admin dashboard. Advocates are rewarded automatically with points or cash, so your best customers are valued without you chasing spreadsheets. This is the part hope can’t give you. You’re not guessing whether word of mouth is working — you’re watching it close, attributing the revenue, and doubling down on what does. Run the numbers on your own price and advocate count first. [Book a Demo](/demo/) ## Proof from Bunch Bikes Bunch Bikes sells premium cargo e-bikes — a high-consideration, high-ticket purchase that lives or dies on trust. When they made word of mouth systematic with Stoked, their happiest customers became the channel that closed the most sales. 40% of sales driven by advocate conversations 70 min/day saved Daily admin time dropped from 90 minutes to 20 90% of conversations fully self-serve, no team time ## Stop Hoping. Start Running It. Word of mouth is too good a channel to leave to chance. [See the math on your own numbers](/roi/), then [book a demo](/demo/) and we’ll map it to your brand. ## Common Questions About Word-of-Mouth Marketing Software How Stoked makes word of mouth systematic, measurable, and still authentic. 01 ## What is word of mouth marketing software, exactly? It’s software that turns informal customer recommendations into a channel you can actually run. Stoked connects a prospective buyer with a real existing customer for a private 1:1 conversation over SMS, email, or web chat — so the trusted recommendation happens on purpose, gets rewarded automatically, and shows up on your dashboard. See exactly how it works on our [features page](/features/) or in a [live demo](/demo/). 02 ## Doesn't making word of mouth "systematic" kill the authenticity? No — and that’s the whole point. Stoked doesn’t script anyone or hand out canned testimonials. It just removes the friction between a buyer who has a question and a customer who can answer it honestly. The conversation is real, peer-to-peer, and unedited. You’re systematizing _access_ to authentic word of mouth, not faking the word of mouth. 03 ## How is this different from a referral program or reviews? Referral tools hand out a transactional code and hope for a click. Reviews are one-directional and can’t answer a specific buyer’s specific question. Stoked is the only one that creates a private 1:1 conversation between a prospective buyer and a real owner — the back-and-forth that actually builds trust on a high-ticket purchase. Browse other [solutions](/solutions/) to see where it fits your funnel. 04 ## How many advocates do I need, and what does it cost? Most brands start with 25–50 of their happiest customers — you almost certainly already have them. Plans start at $99/mo ($79/mo billed annually); for a $1,000+ product, one advocate-driven sale usually covers it many times over. Run the [ROI calculator](/roi/), check [pricing](/pricing/), or see how it plays out for [cargo bike brands](/for/cargo-bikes/).