Your Customers Sell Better Than Your Ads
Stoked is peer-to-peer brand advocacy software for DTC brands selling $1,000+ products. Shoppers find a real owner nearby on your site and ask them anything by SMS, email, or chat. At Bunch Bikes, those conversations drive 40% of sales.
Trusted by
Made for Brands Selling $1,000+ Products
Your customers have questions reviews can’t answer. “Will this fit in my garage?” “How does it handle hills?” Stoked gives them a real owner to ask, and gives you a channel that scales with trust, not ad spend.
of Bunch Bikes sales from advocates
from first message to test ride
Year-over-year growth in Bunch Bikes unit sales
How It Works
Your happiest customers already sell for you. Stoked makes it systematic without losing what makes it real.
Enroll your best customers
Import advocates via CSV or let them apply directly and tag themselves as they go.
Embed on your site
Add one script tag. Put a saved map on any product page, filtered to the owners who match it.
Prospects start real conversations
Private text, email, or web chat through a privacy proxy. Nearest owners first, no personal info shared.
Advocates build trust
Real answers, real photos, real experience. Not a chatbot. When the shopper is ready, the advocate schedules a test ride right in the chat.
You see what's working
See which advocate's discount code drove the order, how fast each owner replies, and which rewards to approve. Bunch Bikes runs its program in 20 minutes a day, down from 90.
Real Results from Real Brands
What happens when your happiest customers start selling.
Lelac
Director of Community
After switching to Stoked, 40% of our sales were directly driven by advocates. The process was frustrating before — now with Stoked, it just works.
Lucia Parker
Director of E-commerce
Stoked is what we have always wanted to give our customers and prospects: a way to find and connect with other owners nearby.
Secret Creek Connect is a campfire for our community. A place where owners gather around to share stories, answer questions and help future owners find their way.
Explore Stoked
All features → Test rides and events, Shopify offers, AI inbox summaries, waivers, reports, and the Stoked API.
Solutions & use cases → What real conversations solve: fewer returns, lower CAC, and word-of-mouth you can count on.
By industry → How Stoked works for e-bikes, saunas, cold plunges, tiny houses, and other high-ticket gear.
Compare Stoked → An honest look at where reviews, referrals, and ambassador tools fit next to a real conversation.
Advocacy glossary → Plain definitions for the terms brands mix up, from social proof to word-of-mouth.
The blog → Founder playbooks on selling high-ticket products and building an advocate program.
Brand advocacy ratio → A simple way to measure what your advocates are actually worth.