Vanessa Roberts
Founder, FounderWell
Simple, Transparent Pricing
Launch your advocate program in a week. Scale when you’re ready.
Basic
Get your first advocates live.
$79/mo
$99/mo
- Up to 100 Advocates
- 50 Monthly Conversations
- 1 Year Message History
- Shared SMS Number
- Self-Serve Onboarding
Pro
Scale your advocate program.
$279/mo
$349/mo
- Up to 500 Advocates
- 200 Monthly Conversations
- Unlimited Message History
- Dedicated SMS Number
- Guided Setup Call
Enterprise
Advocacy as a core sales channel.
$2750+/mo
- Unlimited Advocates
- Unlimited Conversations
- Unlimited Message History
- Dedicated SMS Number
- White-Glove Onboarding
| Basic | Pro | Enterprise | |
|---|---|---|---|
| Scale | |||
| Advocates | Up to 100 | Up to 500 | Unlimited |
| Monthly Active Conversations | 50 | 200 | Unlimited |
| Overage Rate | $1/conversation | $0.65/conversation | N/A |
| Communications | |||
| SMS Number Shared uses a pool of numbers managed by Stoked. Dedicated gives your brand its own phone number that you can pick. | Shared | Dedicated | Dedicated |
| Messaging History | 1 Year | Unlimited | Unlimited |
| Tools & Features | |||
| Inbox Manage conversations, applications, and activity in one place. Learn more | |||
| Applications Let advocates apply to join your community. Learn more | |||
| Custom Application Questions Add your own questions to the application — short text, long text, or dropdown — to gather brand-specific info. Learn more | — | ||
| Custom Advocate Fields Add custom data fields to advocate profiles to track product owned, purchase date, or area of expertise. Learn more | — | ||
| Canned Responses Save and reuse message templates with slash commands — speed up replies without losing the personal touch. Learn more | Up to 2 | Up to 5 | Up to 25 |
| Waivers Collect signed liability releases or agreements from advocates before they go live. Learn more | — | 1 template | Up to 5 templates |
| Auto-Close Conversations Automatically close conversations after a configurable number of inactive days to keep your inbox clean. Learn more | |||
| Reminders | Manual | Manual | Manual |
| Rewards | |||
| Reward Points Track points and reward advocates for participation. Learn more | |||
| Cash Rewards (USD/CAD) Pay advocates in USD or CAD directly from the dashboard. Learn more | — | ||
| Custom Rewards Create brand-specific rewards like experiences, products, or gift cards. | — | — | |
| Analytics & Support | |||
| Core KPI Analytics | |||
| Analytics Tracking (GA4, Meta Pixel) Add Google Analytics 4, Meta Pixel, or custom tracking scripts to your community and advocate sites — no code changes needed. Learn more | |||
| Storefront UTM Tracking Automatically append UTM parameters to storefront links so you can track Stoked-driven traffic in your own analytics. | |||
| Custom Reporting | — | — | |
| Onboarding | Self-Serve + Docs | Guided Setup Call | White-Glove |
| Support | Priority Email | Dedicated CSM | |
Invest in Your Best Sales Channel
If your advocates influence just 5 sales per month of a $3,000 product, that’s $15,000/mo in revenue — from a $279/mo investment. Bunch Bikes: 40% of sales driven by advocates, 13-40x ROI. Read the case study.
Have Questions?
We’re always here to help. Here are the most frequently asked questions.
01
Conversations beyond your monthly limit are billed as overages — $1/conversation on Basic, $0.65/conversation on Pro. You’ll never lose a conversation; we just bill the extra at the end of the month.
02
Each tier has an advocate cap. Most brands have far more conversations than advocates, so the limits are generous. Need more conversations? Overages are billed automatically so you’re never cut off.
03
Yes. Pay annually and save 15% — roughly two months free. Annual plans are billed upfront for the full year. Contact us or mention it during your demo to get set up.
04
Any conversation with a message in the last 14 days. You can manually close conversations sooner.
05
Most brands go live within a week. Add the embed code, import advocates via CSV, and you’re live.
06
One script tag — floating widget or iframe embed. Works with any website, no Shopify app required. Runs alongside your existing stack.
07
All major credit cards and bank transfers/ACH. POs and checks accepted for annual plans above $5,000. All payments in USD.
Trusted by Brands Like Yours
Brands using Stoked to turn customers into advocates.
After just one conversation, we had an advocacy program designed specifically for FounderWell — one that truly resonates with our founders and entrepreneurs.