The Brand Advocacy Glossary
Advocacy, ambassadors, social proof, word-of-mouth — the words get used interchangeably and it muddies the strategy. Here are clear, opinionated definitions, written for founders and marketers at premium DTC brands.
Key Terms, Plainly Defined
Each entry leads with a crisp definition, then explains why it matters for brands selling high-consideration, high-ticket products.
Browse the Glossary
Brand Advocacy → What it is, and why it outperforms paid channels for trust.
Customer Advocacy → Turning satisfied customers into an active growth channel.
Brand Advocate → Who they are, and why their word beats your ads.
Brand Advocate vs. Brand Ambassador → The difference that changes your whole strategy.
Peer-to-Peer Marketing → Why buyers trust other buyers more than your ads.
Word-of-Mouth Marketing → The most trusted channel — made repeatable.
Social Proof → The psychology behind it — and where it falls short.
Customer Acquisition Cost (CAC) → What it is, and how advocacy lowers it.
Advocacy Marketing → Building marketing around the people who already love you.
From Theory to Practice
Ready to put these ideas to work? See how Stoked makes brand advocacy operational, or book a demo.