Stoked vs Moast
Both help your customers sell for you — but they’ve ended up in very different places. Moast started out connecting shoppers with real owners to try a product before buying, then pivoted to shoppable video; today it turns social videos into shoppable widgets. Stoked stayed focused on the one thing: connecting a hesitant buyer with a real owner for a private conversation before they buy. If you sell a $1,000+ product people research for weeks, that difference matters.
Two Tools, Two Different Jobs
Moast began life close to Stoked — a “try before you buy” tool that connected prospective shoppers with real owners over email to see a product through someone who already had it. It has since pivoted: today Moast is a shoppable-video app that imports your TikTok and Instagram content, tags products inside the videos, and embeds them as carousels and pop-ups so shoppers can buy what they see. It’s genuinely good at that — but it no longer offers a buyer-to-owner conversation. Stoked is a peer-to-peer advocacy platform — it puts a prospect in a real 1:1 SMS, email, or web conversation with an actual owner, through a privacy proxy, and tracks which conversations drive sales. One creates browsable social proof; the other answers the specific question standing between your buyer and “add to cart.”
Feature-by-Feature Comparison
An honest side-by-side, last reviewed against Moast’s public website. Where Moast is the stronger choice, we say so.
| Stoked | Moast | Notes | |
|---|---|---|---|
| 1:1 private conversations (buyer ↔ real owner) | Moast once connected shoppers with real owners, but pivoted to shoppable video — today there's no live messaging layer between shopper and owner. | ||
| Channels: SMS, email & web chat | Moast is on-site video widgets, not conversation. | ||
| Privacy proxy (no personal contact info shared) | |||
| Interactive map of real owners | Moast launched with an owner map for try-before-you-buy, but dropped it in the pivot to video. In Stoked, prospects browse owners near them and start a chat. | ||
| Shoppable video widgets (carousel, stories, pop-up) | This is Moast's core strength — turning UGC into clickable, buyable content. | ||
| Import TikTok / Instagram content | Moast bulk-imports reels and videos by URL. | ||
| Advocate rewards (points or cash) | Stoked rewards owners for conversations that help close sales. | ||
| Conversation-to-sale ROI attribution | Partial | Moast tracks video views/clicks/revenue; Stoked attributes individual conversations to sales. | |
| Works on any website | Shopify-first | Stoked is one script tag on any site; Moast is built primarily for Shopify. | |
| Free tier | Moast offers a free tier; Stoked starts at $79/mo (annual) with a focus on high-ticket programs. | ||
| Best fit | High-ticket, high-consideration ($1,000+) | Visual, social-proof-driven catalogs | Considered purchases need a conversation; impulse/visual products benefit from shoppable video. |
Comparison last reviewed June 2026 against Moast's public website. See something out of date? Tell us and we'll correct it.
Why Conversations Win for $1,000+ Products
A great shoppable video shows your product in someone’s life. But it can’t answer “will this fit through my doorway?” or “how does the battery hold up in winter?” — the exact questions that stall an expensive purchase. Stoked lets the buyer ask a real owner and get a real answer, with photos, in minutes. 90% of conversations are fully self-serve.
What Real Conversations Drive
Bunch Bikes — a premium cargo e-bike brand — runs peer-to-peer advocacy with Stoked.
of sales driven by advocates
daily admin time saved
conversations fully self-serve
When Moast Is the Better Choice
We're not going to pretend Stoked is right for everyone. Moast started out where we are — connecting shoppers with real owners to try before they buy — but it moved on, and its shoppable video is now genuinely good at what it does. If your products are visual and lower-consideration, and your buyers are convinced by seeing the product in action more than by talking to someone, Moast is a strong fit — especially if you live in Shopify and want to recycle your TikTok and Reels into on-site sales.
If your product costs four or five figures and your buyers research for weeks before committing, the deciding moment is a conversation — and that's what Stoked is built for. It's telling that peer-advocacy tools keep leaving this space (Experify shut down; Moast pivoted to video) while we stay committed to the buyer-to-owner conversation. Plenty of brands even run both: video to capture attention, conversations to close the hard ones.
Stoked vs Moast FAQs
The questions brands ask when choosing between the two.