Experify shuts down March 27. Your advocacy program doesn't have to. →

Your Customers Have Trail-Tested Proof. Let Them Share It.

Prospects want to know if your gear handles real conditions — not lab tests. Rain on a three-day hike. Freezing temperatures at altitude. Miles of daily use over months. Connect them with owners who’ve put it through its paces.

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Interactive map showing outdoor gear advocates across the country

The Trail Decides. Not the Product Page.

“Does the waterproofing hold up after a year?” “How heavy is it REALLY for a long hike?” “Is it worth the premium over [competitor]?” “How does it pack for travel?” These questions need someone who’s been there — literally.

Prospects Find Owners in Their Terrain

Your advocate map lets prospects find real gear owners — filtered by activity, region, or product. A prospect planning a Pacific Crest section finds someone who’s done it with your pack on their back.

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Interactive map showing outdoor gear owners filtered by activity and region
SMS conversation between a prospect asking about gear performance and a real owner

Field-Tested Conversations

Prospects text real owners — asking about durability after hundreds of miles, layering systems in specific climates, and the honest trade-offs vs. alternatives. Photos from actual trips, not product shoots. Private SMS, fully authentic.

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From Trail Stories to Revenue

Track which advocates drive the most conversions, what questions prospects ask most, and your program’s ROI. Outdoor communities are passionate — measure the impact of that passion.

Explore Features
Admin dashboard showing advocacy-driven sales and conversation insights

Peer-to-Peer Advocacy Works

Premium brands using Stoked to connect customers with prospects see transformative results.

40 %

of sales driven by advocates

90 %

conversations fully self-serve

13 -40x

ROI on platform investment

See What Your Community Could Drive

Use our ROI calculator to estimate your advocacy revenue — then book a demo to see Stoked in action.

Outdoor Gear Brand FAQs

Common questions from premium outdoor gear brands.

01

The conversations happen before and after trips, not during. Prospects research before buying — that’s when they text your advocates. Owners share photos, advice, and honest reviews from the comfort of home. 90% of advocacy conversations are messaging-only.
02

That’s the advantage. A prospect in the Pacific Northwest finds an advocate who hikes in rain. A desert hiker finds someone who’s tested heat performance. Geographic diversity in your advocate base means better matches for everyone.
03

Great — that means you have advocates ready to activate. The difference is Stoked puts those conversations on your own site, tied directly to purchase intent, with full attribution tracking. Social posts inspire. Direct conversations convert.
04

Tag advocates by season, activity, or product line. Your prospect shopping for a winter jacket connects with someone who’s worn it through a real winter — not someone reviewing it in August.