Word-of-Mouth Marketing, Made Systematic
Word of mouth is the most trusted thing a buyer hears — and the hardest to control. Stoked is word of mouth marketing software that connects a prospective buyer with a real owner for a private 1:1 conversation, so the recommendation happens on purpose instead of by luck.
Your Best Channel Runs on Luck
Every founder knows the truth. The sale you didn’t pay for — the one where a friend told a friend — closes faster, returns less, and costs nothing. Word of mouth is your most trusted channel. It’s also your most random one. You can’t schedule it. You can’t measure it. You can’t point a new buyer at the customer who’d convince them. So you pour budget into ads that buyers trust less, while the channel they trust most sits idle on your customer list. The recommendation happens or it doesn’t, and you never see it. Stoked makes word of mouth a system you run — not a thing you hope for. You enroll 25–50 of your happiest customers, put them on a map on your own site, and let prospective buyers start a real conversation in one click. Same authentic, peer-to-peer trust. Now it’s repeatable, and you can watch it work.
Turn a Random Referral Into a Repeatable Conversation
A referral is one customer mentioning you once, to one person, when the timing happens to line up. Powerful — but you can’t make it happen again. Stoked turns that moment into infrastructure. Future advocates browse an interactive map on your site, find a real owner who’s like them, and open a private 1:1 conversation over SMS, email, or web chat — all through a privacy proxy, so no personal contact info is shared either way. That’s word of mouth on demand. The exact question that stalls a $1,000+ purchase — will this fit my space, can it handle my hills, was it worth it — gets answered by someone who actually paid for the thing. Every buyer who wants the conversation can have it, today, without waiting for luck.
Finally Measure the Channel You Couldn't Before
The reason word of mouth never made it onto your dashboard is simple — it was invisible. Stoked makes it countable. Every conversation runs through the platform, so you see who’s talking, what gets asked, and which conversations drive sales — right from the admin dashboard. Advocates are rewarded automatically with points or cash, so your best customers are valued without you chasing spreadsheets. This is the part hope can’t give you. You’re not guessing whether word of mouth is working — you’re watching it close, attributing the revenue, and doubling down on what does. Run the numbers on your own price and advocate count first.
Proof from Bunch Bikes
Bunch Bikes sells premium cargo e-bikes — a high-consideration, high-ticket purchase that lives or dies on trust. When they made word of mouth systematic with Stoked, their happiest customers became the channel that closed the most sales.
of sales driven by advocate conversations
Daily admin time dropped from 90 minutes to 20
of conversations fully self-serve, no team time
Stop Hoping. Start Running It.
Word of mouth is too good a channel to leave to chance. See the math on your own numbers, then book a demo and we’ll map it to your brand.
Common Questions About Word-of-Mouth Marketing Software
How Stoked makes word of mouth systematic, measurable, and still authentic.