Experify has shut down. Your advocacy program has a new home.

Turn Home Gym Owners Into Your Best Sales Team

A rack, a smart trainer, or a full home gym is a $1,500–$6,000 bet on a habit — and a chunk of someone’s garage. Reviews can’t tell a prospect whether it actually fits, how brutal the assembly really was, or whether it became a clothes rack by week three. A real owner can.

Interactive map showing home gym owners a prospect can message near them

Reviews Can't Answer the Real Hesitation

“Will this rack fit under my 7-foot basement ceiling?” “How bad was the assembly, honestly?” “Am I actually going to use this, or is it a $4,000 coat hook?” These are the questions that stall a four-figure equipment purchase — and no star rating or spec sheet answers them honestly. A real owner does.

Prospects Find Real Owners Near Them

Your interactive advocate map lets prospective buyers find real home gym owners — filtered by setup, ceiling height, garage vs. spare room, or the exact model they’re eyeing. They pick someone whose space and routine look like the one they’re picturing for themselves.

Map of verified home gym owners filtered by setup and location
SMS conversation between a prospect asking about assembly and a real home gym owner

Real Conversations via SMS

Future advocates text your owners directly — asking about footprint and clearances, how rough the assembly was, whether the smart-gym subscription is worth it, and what working out at home actually feels like after the novelty fades. A privacy proxy keeps both sides safe. 90% of conversations are fully self-serve.

Fewer Returns, More Confident Buyers

Big, heavy fitness gear has an ugly return problem: a buyer guesses on fit, the rack arrives, it doesn’t clear the ceiling — and now you’re eating freight both ways. When a prospect measures their space with an owner first, they buy right the first time. Track every conversation to conversion in one dashboard.

Admin dashboard showing advocacy-driven sales and conversation tracking

Real Results from Premium DTC Brands

Bunch Bikes — a premium DTC brand at a similar price point — switched to Stoked and saw these results.

40 %

of sales driven by advocates

70 min

daily admin time saved

90 %

conversations fully self-serve

See What Your Owners Could Drive

Use our ROI calculator to estimate the revenue your owners could generate — then book a demo to make it happen. Want to see how this plays out in other high-ticket categories? Check out Stoked for e-bikes and for cold plunge brands, or browse every vertical.

Home Gym Brand FAQs

Common questions from home gym and strength equipment brands considering Stoked.

01

Most brands start with 20–50 of their happiest owners. That’s enough to cover a range of spaces — basements, garages, spare bedrooms — and a steady flow of conversations. You grow from there as your community grows.
02

It helps. Fit anxiety — ceiling height, footprint, clearance for a pull-up bar — is exactly what an owner can settle in a couple of texts. “I’ve got an 8-foot ceiling and it clears fine” lands far harder from a real customer in a real garage than from your spec page.
03

They browse your advocate map, pick an owner with a setup like theirs, and start a private SMS conversation through our privacy proxy. No personal phone numbers are shared, and most conversations need zero admin involvement.
04

That’s the point. Owners tell prospective buyers the truth — that assembly took an afternoon and a second set of hands, or that the habit only stuck once they put the rack somewhere they’d see it daily. Honest answers close more sales than glossy ones, and they cut the returns that come from buyers who were sold a fantasy.
05

Reviews answer “is this a good rack?” Stoked answers “is this rack right for my garage, my ceiling, and the routine I’ll actually keep?” A five-star review can’t have that conversation. A real owner can.